The heart of the magic. One person at a time.
One Day at Disney Campaign
(Human Services)
(Human Services)
Campaign concepting, Creative direction
Campaign concepting, Creative direction
(Machine Services)
(Machine Services)
Template development
Template development
(Deliverables)
(Deliverables)
Streaming, Social, Display, Email, Search, OOH, Print
Streaming, Social, Display, Email, Search, OOH, Print
(PROJECT OVERVIEW)
(PROJECT OVERVIEW)
To launch One Day at Disney, we shifted the narrative from corporate legacy to the frontline cast members who power the magic daily. The "Meet the People" platform was built to capture this human element, scaling the message across streaming, social, display, email, and high-impact OOH. This streamlined approach delivered immediate impact, with the book reaching #1 on Barnes & Noble and the top 40 on Amazon.
To launch One Day at Disney, we shifted the narrative from corporate legacy to the frontline cast members who power the magic daily. The "Meet the People" platform was built to capture this human element, scaling the message across streaming, social, display, email, and high-impact OOH. This streamlined approach delivered immediate impact, with the book reaching #1 on Barnes & Noble and the top 40 on Amazon.
